The Service-Dominant Logic of Tourism

The Service-Dominant Logic of Tourism views tourism experiences not just as products to buy, but as collaborative exchanges centered on service and value creation. It emphasizes that both tourists and providers co-create meaningful experiences through interaction, personalization, and shared knowledge. Instead of focusing solely on selling goods or packages, this approach highlights relationships, customer participation, and the ongoing exchange of expertise and insights, making tourism more adaptable, engaging, and fulfilling for everyone involved.