The Semiotics of Image

The semiotics of image refers to how pictures communicate meaning through symbols, signs, and visual cues. It studies how an image can evoke emotions, ideas, or messages based on its elements, such as colors, shapes, and objects. Essentially, it's about understanding what images tell us beyond their surface—how they encode meaning and influence our interpretation. This helps us see how visuals function as a language, conveying complex ideas quickly and universally, shaping perceptions and understanding in media, advertising, art, and everyday life.