The Semiotics of Advertising

The semiotics of advertising studies how signs, symbols, and images convey meaning beyond their literal appearance to influence consumers. It examines how colors, logos, slogans, and visuals evoke emotions, values, or cultural associations that guide people's perceptions of a product or brand. Essentially, advertising semiotics uncovers the hidden messages and cultural codes embedded in ads, helping us understand how they shape our attitudes and behaviors subconsciously. By analyzing these signs, we gain insight into how advertising persuades and creates meaning in our social and consumer worlds.