The Self-Categorization Theory

Self-Categorization Theory explains how people define themselves based on group memberships, such as nationality, occupation, or interests. When individuals identify strongly with a group, they tend to see themselves as similar to other members and focus on shared traits, which influences their behavior and attitudes. This process helps create a sense of belonging and identity, shaping how we see ourselves and others. The theory emphasizes that group membership can impact behavior more than personal differences, especially in situations where group identity is made prominent or salient.