The Scotch Whisky Association

The Scotch Whisky Association (SWA) is a trade organization that represents the interests of Scotch whisky producers and exporters. It helps regulate and promote the industry, ensuring that products meet legal standards and protect the reputation of Scotch whisky worldwide. The SWA also advocates for policies that support the growth of the industry, monitors international trade issues, and works to prevent counterfeit products. Essentially, it serves as a voice for Scotch whisky producers, safeguarding the quality, authenticity, and global competitiveness of Scotch whisky.