The Science of Where

"The Science of Where" refers to understanding how location influences data, behavior, and decision-making. It combines geographic information systems (GIS), data analysis, and spatial awareness to reveal patterns and relationships based on place. By analyzing where things happen—like crime hotspots, market trends, or environmental changes—businesses, governments, and scientists can better solve problems, optimize resources, and plan effectively. In essence, it’s about recognizing that location matters deeply in shaping outcomes and using that insight to make smarter, data-driven decisions.