The Roycroft Shop

The Roycroft Shop was part of the Roycroft movement, an early 20th-century American craft community in East Aurora, New York, inspired by the Arts and Crafts movement. Founded by Elbert Hubbard, it emphasized handcrafted quality and artistic integrity in furniture, books, and decorative objects. The shop aimed to promote American craftsmanship and elevate everyday objects to art, emphasizing simplicity, durability, and beauty. Today, the Roycroft Shop is recognized as a historic site, showcasing the influence of early 20th-century design reform and the enduring value of handmade, artisan work.