The Royal Project

The Royal Project is a Thai initiative launched in 1969 to promote sustainable agriculture, improve farmers' livelihoods, and protect the environment. It started by helping farmers switch from opium poppy cultivation to growing sustainable crops like fruits, vegetables, and herbs. The project emphasizes modern farming techniques, education, and infrastructure to improve productivity and income. Over time, it has expanded to include research, produce branding, and eco-tourism. The Royal Project aims to create a balanced development that benefits local communities, preserves natural resources, and reduces illicit crop cultivation, fostering economic stability and environmental conservation in Thailand's mountain regions.