the role of mascots in sports events

Mascots in sports events serve as symbols of team spirit and community engagement. They energize the crowd, boost morale, and create a sense of identity and tradition around the team or event. Mascots also help entertain fans, especially children, and generate excitement during games and promotional activities. Additionally, they enhance marketing efforts by increasing merchandise sales and brand recognition. Overall, mascots foster a festive atmosphere, strengthen emotional bonds between teams and fans, and contribute to the entertainment value of sporting events.