The Robert Cialdini Institute

The Robert Cialdini Institute is an organization dedicated to applying and teaching principles of influence and persuasion based on the research of Dr. Robert Cialdini. It offers training, consulting, and resources to help individuals and organizations understand how people are persuaded and how to ethically use these techniques in areas like marketing, sales, leadership, and communication. The institute promotes responsible influence by emphasizing transparency and ethical practices, leveraging scientific insights to foster better interactions and decision-making.