The Risk Communication Model

The Risk Communication Model is a framework for effectively sharing information about potential hazards with the public. It involves identifying the audience’s concerns, providing accurate and timely information, and engaging in a two-way conversation to build understanding and trust. The goal is to inform people about risks (like health, safety, or environmental issues) without causing unnecessary alarm, while encouraging informed decision-making. Good risk communication considers cultural, emotional, and social factors, ensuring messages are clear, credible, and responsive to the audience’s needs and perspectives.