The Rise of the Creative Class (by Richard Florida)

"The Rise of the Creative Class" by Richard Florida explores how talented and innovative workers—such as artists, engineers, and knowledge workers—drive economic growth and urban development. Florida argues that cities attracting these creative professionals tend to thrive because they foster diversity, openness, and a vibrant cultural scene. This shift emphasizes the importance of attracting and retaining creative talent to boost a city's competitiveness, productivity, and quality of life. Overall, it highlights a transformation in economic drivers, from traditional manufacturing to ideas, technology, and creative industries.