the rise of consumerism

The rise of consumerism, especially in the 20th century, was driven by several factors. Industrialization led to mass production, making goods more affordable and accessible. Post-World War II economic growth increased disposable incomes, allowing more people to spend on non-essential items. Advertising and marketing became powerful tools, shaping desires and lifestyles. The growth of credit also encouraged spending beyond immediate means. Additionally, cultural shifts placed value on material possessions as symbols of success and identity. Together, these elements transformed consumerism into a central aspect of modern life, influencing economies, cultures, and social dynamics globally.