The Richard H. Thaler Award

The Richard H. Thaler Award recognizes individuals who have made outstanding contributions to the field of behavioral economics—studying how psychological factors influence economic decision-making. Named after Nobel laureate Richard Thaler, the award honors researchers or practitioners whose work enhances understanding of human behavior in economic contexts, leading to practical improvements in policy, business, or society. It celebrates innovative ideas that challenge traditional economic assumptions by highlighting real-world behaviors, ultimately fostering more effective strategies in areas like finance, health, and public policy.