The Rich Dad Brand

The Rich Dad Brand, founded by Robert Kiyosaki, promotes financial education focused on building wealth through investing, managing cash flow, and understanding assets versus liabilities. It emphasizes the importance of financial independence, entrepreneurial thinking, and literacy beyond traditional employment. The brand offers books, seminars, and resources designed to challenge conventional financial advice and encourage individuals to take control of their financial future. Its core message is that financial education and strategic investing can lead to greater financial freedom and security.