"The Rhetorical Presidency" (book, Jeffrey K. Tulis)

"The Rhetorical Presidency" by Jeffrey K. Tulis explores how modern U.S. presidents increasingly use speeches, public appearances, and media communication to shape policy and influence public opinion. Tulis argues that presidents have shifted from relying mainly on Congress to promoting their agendas directly to the people, blurring traditional boundaries of presidential power. This approach, called the "rhetorical presidency," emphasizes persuasion and presidential leadership through speechmaking, making communication a key tool for exerting influence in the political process.