The rhetorical model of communication

The rhetorical model of communication views it as a process aimed at influencing or persuading an audience. It involves a speaker who creates a message with specific goals, considering the context and audience's beliefs or emotions. The message is conveyed through language and delivery techniques designed to evoke a response or change perceptions. This model emphasizes the strategic use of communication to shape opinions, attitudes, or behaviors, focusing on how choices in words, tone, and style can effectively persuade or inform listeners. It's widely used in public speaking, advertising, and political discourse.