The Rhetoric of the Image

"The Rhetoric of the Image" explores how images communicate messages beyond words. It examines how visual elements like colors, symbols, and composition influence our understanding and evoke emotions or ideas. The concept shows that images are persuasive tools, capable of shaping opinions and beliefs through their visual language. Essentially, it highlights that images are not neutral; they encode messages and cultural meanings, engaging viewers on a subconscious level to reinforce or challenge ideas, making visual literacy an important skill to critically interpret what we see.