The Retail Value Chain

The retail value chain refers to the entire process through which a product moves from manufacturer to consumer. It starts with designing and producing the product, then distributing it to stores or online platforms. Retailers stock and market the product, making it accessible to customers. Throughout this chain, value is added through activities like branding, marketing, and customer service. The goal is to deliver the right product, at the right time, and at the right price, ensuring customer satisfaction while generating profit for businesses. It’s a coordinated system that connects suppliers, retailers, and consumers efficiently.