the Resource-Based View (RBV)

The Resource-Based View (RBV) is a strategic approach that suggests a company's competitive advantage comes from its unique internal resources and capabilities—such as skilled employees, proprietary technology, or strong brand reputation—that are valuable, rare, and difficult for competitors to imitate. By leveraging and developing these internal assets, a company can achieve sustainable success in its market. Essentially, RBV emphasizes focusing on what a company does best internally to create long-term value and differentiate itself from competitors.