The Reengineering Revolution (book)

*The Reengineering Revolution* by Michael Hammer explores how businesses can dramatically improve performance by fundamentally redesigning processes rather than making incremental changes. It advocates for breaking down traditional workflows, removing unnecessary steps, and focusing on what truly adds value. The book emphasizes that success comes from understanding customer needs, leveraging technology, and rethinking organizational structures. Overall, it encourages companies to rethink their operations to become more efficient, adaptable, and competitive in a rapidly changing world.