The Real Bread Campaign

The Real Bread Campaign is a UK initiative promoting traditional, natural bread made with simple ingredients—mainly flour, water, salt, and natural leavening agents like yeast or sourdough—without artificial additives or preservatives. It encourages consumers to choose authentic, freshly baked bread from local bakeries, supporting craftsmanship and health. The campaign also highlights the benefits of baking at home and preserving traditional baking methods, aiming to foster appreciation for high-quality, honest bread as a wholesome part of daily life.