The Reach

Reach refers to the total number of unique individuals who see a particular piece of content, such as an advertisement or social media post, at least once. It measures how broadly your message is being distributed within your target audience. For example, if your social media post is seen by 1,000 different people, your reach is 1,000. It’s an important metric for understanding the size of your audience exposed to your content, helping you gauge the effectiveness of your outreach efforts and plan strategies to expand your visibility.