The Purpose Revolution (Aaron Hurst)

The Purpose Revolution, as described by Aaron Hurst, is a shift in how people find meaning and fulfillment—moving beyond just earning money to seeking roles that contribute positively to society and align with their personal values. It emphasizes that individuals want work and activities that not only sustain them financially but also create a sense of purpose, impact, and connection. This movement encourages organizations to prioritize social good, employee well-being, and purpose-driven missions, fostering a more engaged, motivated workforce and a more compassionate, responsible society.