The Purple Cow (book)

*The Purple Cow* by Seth Godin is a marketing book emphasizing the importance of creating remarkable products or ideas that stand out from the crowd. The title comes from the metaphor of a purple cow, which would be instantly noticeable and memorable compared to ordinary cows. Godin argues that in a crowded marketplace, being average isn’t enough; businesses need to innovate and differentiate to attract attention and customers. The book encourages focusing on originality, being bold, and targeting early adopters who appreciate and share unique offerings, ultimately helping brands succeed by being truly remarkable.