The Psychology of Pricing (Book)

"The Psychology of Pricing" explores how consumer perceptions and cognitive biases influence buying decisions. It delves into strategies like charm pricing (e.g., $9.99 instead of $10), anchoring, and perceived value that shape how customers view worth and affordability. The book reveals how subtle pricing cues can increase sales and optimize profits by aligning pricing strategies with human psychology. Overall, it emphasizes that pricing isn’t just about cost and profit but also about understanding the psychological factors that affect consumer behavior.