The Psychology of Persuasion (book)

"The Psychology of Persuasion" by Robert Cialdini explores the key principles that influence people’s decisions and behaviors. It identifies six main factors—such as reciprocity, commitment, social proof, authority, liking, and scarcity—that can naturally guide individuals to act in certain ways. The book explains how understanding these principles allows people to be more aware of persuasive tactics, whether used ethically or manipulatively. Overall, it offers insights into how human psychology shapes compliance and trust, empowering readers to recognize influence strategies and respond thoughtfully.