The PRSA Code of Ethics

The Public Relations Society of America (PRSA) Code of Ethics is a set of guidelines that helps public relations professionals maintain integrity and accountability in their work. It emphasizes principles such as honesty, transparency, and respect for all stakeholders. The Code encourages practitioners to be fair, avoid conflicts of interest, and to improve their professional skills continuously. By following these ethical standards, PR professionals aim to build trust and foster positive relationships between organizations and the public, ultimately enhancing communication and understanding.