The Promotion Mix

The promotion mix refers to the different methods a business uses to communicate with potential customers and encourage them to buy its products or services. It includes advertising (paid messages like TV or online ads), personal selling (direct interaction with customers), sales promotion (special discounts or offers), public relations (building a positive public image), and direct marketing (sending targeted messages directly to consumers). Together, these tools work to inform, persuade, and remind customers about the brand, helping the business attract and retain customers effectively.