"The Product Portfolio" (article)

"The Product Portfolio" refers to the collection of all products and services that a company offers to its customers. It includes everything from existing products to new ones in development. Managing this portfolio helps a company balance risks, allocate resources effectively, and identify growth opportunities. By analyzing the strengths and weaknesses of each product, the company can make strategic decisions about investment, improvement, or discontinuation. Overall, the product portfolio provides a comprehensive view of what a company provides, guiding its future direction and competitive strategy.