The Product Life Institute

The Product Life Institute is an organization focused on helping businesses manage the life cycle of their products—from development and launch to growth, maturity, and eventual decline. They provide research, training, and resources to assist companies in making informed decisions about product strategies, marketing, and innovation. By understanding each stage of a product's life, businesses can maximize profitability, extend product longevity, and adapt to market changes effectively. Their insights support companies in creating sustainable growth and maintaining competitive advantage in their industries.