The Privacy and Electronic Communications Regulations (PECR)

The Privacy and Electronic Communications Regulations (PECR) are rules in the UK that govern how companies can send electronic communications, like emails, texts, and calls, to consumers. They aim to protect your privacy by requiring organizations to get your consent before sending marketing messages, place cookies on your devices, or record calls. PECR also gives you rights to opt out of marketing communications at any time. Overall, these regulations ensure that your personal information is handled responsibly and you have control over unwanted electronic contacts.