the price war between Microsoft and IBM

The price war between Microsoft and IBM was a competitive struggle during the 1990s where both companies lowered their software prices to attract customers. IBM’s dominance in mainframe computers faced challenge from Microsoft’s growing Windows software. To gain market share, each company reduced prices and offered more features, leading to intense competition. This battle helped shape the personal computer industry, forcing innovation and benefiting consumers with more affordable and advanced technology. It ultimately pushed both companies to innovate further and adapt quickly to changing market demands.