The Presentation of Self in Everyday Life (Erving Goffman)

Erving Goffman's "The Presentation of Self in Everyday Life" describes how people manage their behavior and appearance in social situations, much like actors performing on stage. We present ourselves differently depending on the context—at work, with friends, or strangers—to shape how others see us. This process involves controlling impressions, choosing words, clothing, and body language to fit societal expectations. Goffman emphasizes that social interactions are strategic performances, helping individuals navigate relationships, build trust, or influence perceptions, all while maintaining their desired identity in various social "audiences."