The Preference Falsification

Preference falsification occurs when people hide their true opinions or feelings because they fear negative consequences or social rejection. They may publicly support a view they actually oppose or remain silent about personal beliefs to fit in or avoid conflict. This disconnect between private preferences and public expressions can distort the true consensus within a society, leading to situations where the majority's outward appearance does not reflect their genuine beliefs. Recognizing preference falsification helps explain social and political phenomena, especially when public attitudes suddenly shift or appear more unified than expected.