the Picture Superiority Effect

The Picture Superiority Effect is a psychological phenomenon where images are more easily remembered and recognized than words alone. When we see a picture, our brains process and store it more efficiently because visual information is more engaging and easier to recall. This effect demonstrates that visual content often leads to better memory retention, making images a powerful tool for learning, communication, and advertising. Essentially, our minds naturally find pictures more memorable than text, helping us to retain information more effectively.