The Persuasive Technology Lab

The Persuasive Technology Lab is a research group that studies how technology can influence people's attitudes and behaviors in positive ways. They explore how digital tools, like apps and websites, can be designed to encourage healthy habits, better decision-making, and sustainable practices. Using principles from psychology and design, the lab aims to create technology that motivates users effectively without coercion. Their work helps shape user-friendly, ethically responsible digital experiences that support personal growth and societal benefits.