The Performance Economy

The Performance Economy is an economic approach that emphasizes designing products and services to maximize their use and efficiency over time, rather than just selling them outright. Instead of owning products, consumers lease or access their functions, encouraging companies to create durable, easily maintainable items. This model reduces waste, conserves resources, and fosters long-term value by focusing on performance and reuse, benefiting both businesses and the environment. It shifts the goal from selling more products to delivering better, sustained performance, ultimately promoting sustainability and resource efficiency.