"The Pepsi Points" marketing campaign

The "Pepsi Points" marketing campaign, launched in the early 1990s, allowed consumers to earn points through Pepsi product purchases, which could then be redeemed for various prizes, including merchandise and collectibles. The campaign gained fame when a college student, John Leonard, attempted to cash in points for a $700,000 Harrier Jet fighter, claiming the points from a TV commercial. Pepsi initially refused, arguing the ad was humorous and not an actual offer, leading to a legal dispute. Ultimately, the case highlighted issues around advertising intent and contract law, and it remains a notable example of marketing campaigns intersecting with legal challenges.