The Participatory Communication Approach

The Participatory Communication Approach is a method that involves communities actively in creating and sharing information to solve their own issues. Instead of experts simply delivering messages, it encourages dialogue, listening, and collaboration among community members. This approach ensures that solutions are relevant, culturally appropriate, and empowering, as people participate in decision-making and problem-solving processes. It recognizes that those affected by the issues have valuable insights and knowledge, making communication a two-way process that fosters understanding, trust, and sustainable change.