the Ogilvy model

The Ogilvy model is a framework used in advertising that emphasizes understanding the customer’s journey from awareness to purchase. It segments the process into stages: gaining attention (awareness), building interest and desire (consideration and preference), and encouraging a decision (action). The model highlights the importance of crafting messages tailored to each stage, ensuring the right message reaches the right audience at the right time. Its goal is to create effective campaigns that smoothly guide potential customers towards making a purchase, by aligning communication strategies with how people think and behave at each step.