The nudge (book)

*The Nudge* by Richard Thaler and Cass Sunstein explores how subtle changes in the way choices are presented—called "nudges"—can significantly influence people's decisions without restricting their freedom. The authors argue that by designing environments thoughtfully—like placing healthier foods at eye level in stores or defaulting employees into retirement plans—individuals can be guided toward better options. This approach leverages human psychology to improve personal and societal outcomes, emphasizing that small, well-designed adjustments can lead to positive behavior changes while respecting individual autonomy.