The Nielsen Company

The Nielsen Company is a global information and data provider that specializes in measuring what people watch and buy. They collect detailed data on television viewership, radio, online content, and consumer purchasing habits. This information helps media companies, advertisers, and brands understand audience preferences, target their marketing efforts, and make informed decisions. By providing insights into consumer behavior and media consumption, Nielsen plays a key role in shaping advertising strategies and content creation, ultimately enabling businesses to better reach and serve their audiences.