The Niche

A niche refers to a specific segment or position within a larger market or environment that caters to particular needs, interests, or characteristics. In ecology, it describes how an organism interacts with its habitat, including its role in the ecosystem. In business or marketing, a niche market targets a distinct group of consumers with unique preferences. Understanding a niche helps identify opportunities and tailor offerings to meet particular demands, ensuring relevance and effectiveness in a crowded space. Essentially, it's about finding a focused area where one can excel and provide value.