The New York Times Brand Studio

The New York Times Brand Studio is a creative marketing division of The New York Times that produces custom content for brands and advertisers. It creates articles, videos, and multimedia campaigns that align with clients’ messaging while maintaining the newspaper’s journalistic standards. This integrated approach helps brands connect authentically with audiences by blending advertising with high-quality storytelling. The Studio leverages The Times’s reputation, audience reach, and editorial expertise to help brands build awareness, foster engagement, and achieve marketing goals through innovative content that feels genuine and trustworthy.