The New Social Movements

New Social Movements (NSMs) refer to modern collective efforts that focus on cultural, identity, and values-based issues rather than traditional political or economic goals. They often involve activism around human rights, environmental concerns, gender equality, and social justice. Unlike earlier movements that targeted specific policies, NSMs emphasize raising awareness, changing perceptions, and transforming social norms through protests, advocacy, and online platforms. They are characterized by participatory, non-hierarchical structures and broad social engagement, shaping public discourse and influencing societal change in a more decentralized, issue-driven manner.