The New Rhetoric (Perelman and Olbrechts-Tyteca)

*The New Rhetoric* by Perelman and Olbrechts-Tyteca explores how arguments persuade by appealing to shared values, emotions, and beliefs rather than just logic. It emphasizes the importance of understanding the audience’s perspective and using emotionally resonant language and ideas to influence opinions. The book shifts focus from formal logical structures to the art of persuasive communication in real-life situations, highlighting that effective persuasion relies on connecting with people's attitudes, traditions, and values, making discussions more about shared understanding than strict argument rules.