The New Brutalism

The New Brutalism is an architectural style that emerged in the mid-20th century, emphasizing raw, honest materials like concrete, steel, and glass. It celebrates straightforward, functional design with bold, geometric shapes, often exposed and unadorned. The style aims to create buildings that express their structure and purpose openly, rejecting unnecessary ornamentation. It reflects a focus on practicality, honesty in construction, and a sense of honesty and strength, often resulting in a striking, utilitarian aesthetic. This approach values the beauty of raw materials and structural integrity, making the building's purpose and construction visually apparent.