The Network Approach

The Network Approach views social relationships as interconnected networks where individuals are nodes, and their connections are links. It emphasizes how relationships influence behaviors, resources, and information flow within a community. Rather than focusing solely on individuals, this approach considers the structure and strength of the network, revealing how certain people or connections can facilitate or hinder opportunities, support, or change. It’s used in fields like sociology, marketing, and health to understand how influence and resources move through social systems. Essentially, it highlights the importance of relationships and their patterns in shaping outcomes.