the National Tour Association (NTA)

The National Tour Association (NTA) is a professional organization that supports and connects tour operators, travel agents, and suppliers involved in the guided travel industry. It provides resources, networking opportunities, and industry standards to promote ethical business practices and high-quality travel experiences. By fostering collaboration among members, the NTA helps ensure the success and growth of tour-related businesses across North America. Essentially, it serves as a hub for professionals working in guided travel to share expertise, stay informed about industry trends, and improve the overall quality of tour offerings.